How Companies Can Capture Today's Hotest Market: Women Bussiness Owners and Executives
by Leslie Grossman
In SELLsation! How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives, Leslie Grossman demonstrates a keen understanding of this largely untapped, sensational sector and creates a roadmap for marketers interested in reaching them.
She has filled her book with profound insights and strategies honed over more than twenty years and five successful businesses, culminating with B2Women, which she formed when she perceived a real need for companies to market differently to businesswomen. Grossman continues to put her own strategy in action with Women's Leadership Exchange (WLE), an organization she co-founded that not only helps women business owners achieve breakthrough results, but also embodies her marketing strategy for WLE corporate partners.